82-10-15-00commodity
Digital Advertising Services
digital advertising campaigns
online ads PPC SEM
Google Ads Facebook Meta ads
paid social media advertising
display and search advertising
Qube Category Mapping
MarketingAdvertisingDigital
View category guide →Commodity Codes
2 commodity codes under this class.
| Code | Title | Qube Mapping |
|---|---|---|
82-10-15-00 | Digital Advertising Services | Marketing > Advertising > Digital |
82-10-15-01 | Traditional Media Advertising | Marketing > Advertising > Traditional |
How Companies Buy This
Advertising is procured through agency-of-record relationships for creative and media buying, supplemented by direct platform purchases for digital channels. Organizations optimize through media mix modeling and performance-based agency compensation.
Savings Levers
- 1Agency consolidation
- 2In-house capability building
- 3Performance-based contracts
- 4Media buying optimization
- 5Creative asset reuse
Related Classes
Other classes in the Advertising family.
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